A discussion of sponsorship for amateur teams - expectations, "real" sponsors vs. being part of a buying club, understanding what the relationship is.
Episode Links
AngryAsian: Sponsorship Is Not About You
Averica - How Do You Gauge the Success of a Marketing Investment in Cycling? Part One, Part Two, Part Three.
iTunes (Subscribe! Leave us a review!): The Workingman's Honest Bicycle Program
mattio Twitter: @_mattio
Greg Twitter: @grolby
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